Business Brief

For more than 80 years, PPS has earned a distinguished reputation as the holistic financial service provider of choice for South African graduate professionals. The South African insurance landscape is, however, ever-evolving, and to stay ahead, companies need to innovate and respond to the changing needs of their target audience. Recognising the evolving landscape, PPS, renowned for our distinctive mutual model and professional focus, strategically segmented our Life product solutions into a dedicated business unit in 2023. This decision was made to significantly enhance our value proposition and solidify our position as the leading life insurance product offering for graduate professionals.

But what exactly does this new focus area entail, and how will it benefit the graduate professional community?

A laser focus on graduate professionals: Previously, PPS life-risk solutions were offered as part of the broader membership offering. Now, under its dedicated business unit, it enjoys the advantage of complete focus on the specific needs and aspirations of graduate professionals and the intermediaries serving their financial needs. This means a deeper understanding of the member’s unique risks, financial goals and concerns. It allows PPS to tailor its solutions and services, ensuring they resonate deeply with our target audience.

Enhanced value proposition: This specialisation breeds innovation. The dedicated unit now boasts specialist risk product development, technical marketing, research and development, underwriting and claims protocols. This translates into more relevant, competitive products designed specifically for graduate professionals. Think customised benefit structures tailored to specific professions and financial planning that aligns with career milestones, to name a few. Additionally, streamlined underwriting processes and dedicated claims specialists ensure a smoother, more efficient experience.

Benefits beyond products: The value proposition extends beyond mere product offerings. The dedicated unit fosters a deeper connection with the graduate professional community. This will enable us to leverage our expertise to create educational resources, workshops and seminars addressing the financial concerns and needs specific to different professions. This builds trust, strengthens relationships and positions PPS as the true partner in our members’ financial well-being.

Solidifying market leadership: This strategic move solidifies PPS’s position as the go-to financial services provider specialising in risk solutions for graduate professionals. By dedicating resources and expertise, we will showcase our unwavering commitment to our market segment. This commitment translates to more relevant offerings, superior service and a deeper understanding of members’ needs, giving us an edge in the competitive landscape.

Innovation and the future:  PPS Life Solutions will also become a hub of innovation for risk solutions that satisfy the emerging needs of graduate professionals. With our dedicated team of experts, we can identify emerging trends, anticipate future needs, and develop cutting-edge life insurance solutions. This proactive approach ensures PPS remains at the forefront of the industry, constantly adapting to serve the evolving needs of graduate professionals.

PPS Life Solutions will also become a hub of innovation for risk solutions that satisfy the emerging needs of graduate professionals. With our dedicated team of experts, we can identify emerging trends, anticipate future needs and develop cutting-edge life insurance solutions.

By: Wimpie Mouton – CEO of PPS Life Solutions

Disclaimer: Kindly note that this does not constitute financial advice. The information provided is purely informational. In terms of the Financial Advisory and Intermediary Services Act an FSP should not provide advice to investors without an appropriate risk analysis and thorough examination of a client’s particular financial situation. The information, opinions and communication from the PPS Group or any of its subsidiaries, whether written, oral or implied, are expressed in good faith and not intended as investment advice, nor do they constitute an offer or solicitation in any manner. PPS Ltd is a licensed insurer conducting life insurance business, a licensed controlling company and an authorised FSP.