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PPS’s Finding the Forgotten Graduate campaign wins Loerie Gold

Johannesburg, 6 October 2023: The Professional Provident Society’s (PPS) purpose-led brand campaign “Finding The Forgotten Graduate” won Gold at the 2023 Loerie Awards in the Digital Crafts Category for writing.  The campaign was a finalist in eight categories spanning Film Crafts in sub-categories for production design, performance and direction and the Digital Crafts sub-categories of writing, music and sound design and digital design.

This follows PPS bagging the 2023 Bookmark Awards, for the overall Black Pixel for Pixel for Purpose campaign, the Digital Campaign of the Year and 13 other awards. 

The groundbreaking “Finding The Forgotten Graduate” campaign was conceptualised to recognise graduate professionals who charted a course through South Africa’s history as far back as 1858 by shining a spotlight on some of the first graduate professionals to attain degrees in their chosen field of study. 

Ayanda Seboni, PPS Group Executive: Mutuality, says, “Graduate professionals are at the heart of our business, and we understand the significant and positive impact every one of them makes in developing our economy”.

“We believed that this story had to be told for graduate professionals who play a significant role in our economy and future graduates to reflect on the rich history of the academics who played an important role in society. It also embraces PPS’s ethos of mutuality, where success is better shared,” says Seboni.
    
“Through the emotive and inspirational script, the story of each Forgotten Graduate and their journey in achieving their aspirations during challenging times was brought to life”, she continues

A key highlight in recognising the next generation of pioneering graduates was the creation of the PPS Pioneer Scholarship Fund. PPS awarded the inaugural Pioneer Scholarships to two aspiring graduates earlier this year, Marico Roman, who is studying for his Bachelor of Medicine and Bachelor of Surgery degree at Stellenbosch University and Sinochumo Manona, who is studying for her BSc Physiotherapy degree at the University of KwaZulu-Natal. The PPS Pioneer Scholarship opened to prospective graduates on 1 October 2023. 

"South Africa is rich with an abundance of history, some of which we know and some of which we haven’t been fully exposed to.   As a proudly South African company, we encourage every person, young and old, to journey through history and experience some of South Africa’s homegrown pioneers. To discover more about some of graduates, log onto PPS Finding the Forgotten Graduate at https://www.pps.co.za/fg/.
 
“At PPS, we embrace the shared vision of inclusivity, authenticity and empowerment of graduates from all walks of life. The story of the graduate who succeeds in academic study, despite adversity, is a story that should continue to be told,” concludes Seboni.

Disclaimer: Kindly note that this does not constitute financial advice, and the information provided is included for illustrative purposes. In terms of the Financial Advisory and Intermediary Services Act (FAIS Act), an FSP should not provide advice to investors without an appropriate risk analysis and thorough examination of a client’s particular financial situation. The information, opinions, and communication from PPS or any of its subsidiaries, whether written, oral, or implied are expressed in good faith and not intended as investment advice, neither do they constitute an offer or solicitation in any manner. Professional Provident Society Insurance Company Limited is a licensed insurer conducting life insurance business, a licensed controlling company, and an authorised financial services provider.