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CREATING STAKEHOLDER VALUE
Why this is important
PPS’s purpose is to create value and meaning for our members and their families. To fulfil this mission, the PPS
member value proposition includes a portfolio of financial products and other services that serve members from
graduation to grave. Our holistic wellness proposition has a competitive advantage in the market by addressing
two key pain points: time management and financial planning for members and their dependants.
PPS employee attitudes and competencies are key differentiators within an increasingly competitive financial
services sector, and must be supported by a strong employee value proposition that facilitates the outcomes of
the member value proposition.
Challenges and opportunities
Challenges
Opportunities
• Truly understanding what members need
• Align our internal stakeholders around the value
proposition
• Focus on value before features and benefits
• Promote a high trust culture where people feel
empowered and are engaged
• Embed PPS brand leadership throughout the
organisation
• Position PPS as a thought leader in the professional
market, and the only brand for professionals in the
broker community
PPS’s response
Launching in 2019, PPS PRO-FiT will integrate the PPS online experience for members and their linked advisers,
agents and PPS contacts. This innovation will enable members to network and utilise our intellectual resources
to grow earnings and reduce the risks implicit in the professional environment.
PPS PRO-FiT is designed to help our members become the best professionals they can be – at work and home.
DIGITAL TRANSFORMATION
Why this is important
Born after 1980, the ‘digital generations’ are transforming the world as we know it. These 24/7 switched-on potential
members measure insurers against the same standards as digital commerce platforms (such as Amazon) and
digital service providers (like Airbnb). They expect mobile and omnichannel access, speed, paperless transactions,
transparency and remote advice.
Challenges and opportunities
Challenges
Opportunities
• Technology and data are now the industry’s biggest
disruptors
• Migrating legacy system to new solutions which is
expensive and time-consuming
• Develop and deploy a full omnichannel sales and
service experience for members
• Create and leverage a data science capability
• Develop a process for digital underwriting
assessments
PPS’s response
Technology at PPS is now fully integrated into all our business aspects, from conception to delivery. In 2018 we
launched innovative projects that included a cloud migration with Microsoft and Google, a data analytics platform
being developed with Google, an artificial intelligence security platform and a robotics initiative.
In 2019 we are upgrading our technology infrastructure to reach the stability and speeds expected by
younger professionals.
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