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SOCIAL AND
RELATIONSHIP
CAPITAL
INVESTING IN THE FUTURE
Our 76 years of focusing on graduate professionals has
entrenched PPS as a market and thought leader among South
Africa’s graduate professionals. We don’t take our market
leadership for granted and continually engage our target
audience through various channels.
South Africa’s under-30 population greatly outnumbers the
older generations. We have prioritised getting the attention of
students early in their tertiary studies, so that they take up PPS
membership as soon as they meet our eligibilitycriteria.
Our marketing efforts are informed by two surveys that PPS
runs annually. These are the ‘Graduate Professional Index’
and the ‘Student Confidence Index’. These surveys enable
PPS to identify threats and opportunities that will inform us in
preparing for the future needs of potential members.
The Graduate Marketing division supports and educates
students on campus about financial services, and why financial
planning is vital to a future of lifelong prosperity.
The PPS Lounge at Wits is exclusively for senior students
requiring a dedicated space for studies and assignments,
Herman Mashaba (Executive mayor of Johannesburg),
Robert Zwane (PPS Power of Professional thinking award),
Lindie Engelbrecht (Executive Director: Membership at SAICA) and
Ayanda Seboni (Executive: Brand, Marketing andCommunications)
individually or in groups. This lounge offers premium coffee,
newspapers and magazines, free Wi-Fi, a computer lab, and
meeting rooms. Incentives such as the coffee lounge keep PPS
top of mind with future graduates. We are investigating rolling
out a similar approach on other campuses.
Another PPS initiative was to host sponsored workshops
for young professionals, in collaboration with other
professional associations.
In 2017, PPS was a proud headline sponsor of the SAICA Top
35 Under 35 – a prestigious awards ceremony recognising
trailblazers in the field of accounting. Young accountants in
business, academia, private practice and government were
accoladed for their exceptional contributions to the field
and economy.
More than simply recognising outstanding young individuals,
these initiatives again prove our commitment to mutuality
among graduate professionals and our long-term vision in
preparing professionals of the future for membership. Only
constant involvement will keep PPS as the leading financial
services provider to professionals from ‘graduation to the grave’.
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PPS Inner Circle Lounge
PPS
INTEGRATED REPORT
2017
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