Strategic vision Our strategic vision is to continue to build PPS as an aspirational brand aimed at meeting the financial services needs of graduate professionals and to be an undisputed brand leader in the markets we serve. This vision is supported by the following seven strategic themes: 1. EXCLUSIVE MEMBER VALUE PROPOSITION 2. DIVERSIFIED REVENUE STREAMS 4. ADVISER VALUE PROPOSITION 5. BRAND LEADERSHIP 7. CULTURE 3. HOLISTIC SOLUTIONS 6. DIGITALISATION To realise this vision, we have strengthened our business focus and developed a set of actionable workstreams that will support the delivery of our strategic themes. These are to: • unlock cross-solutioning and make our member value proposition (MVP) and our adviser value proposition (AVP) unique across all channels; • create, lead and sustain remarkable member and adviser services by improving our processes, systems and people capabilities; • develop a boundaryless global strategy by expanding PPS in territories outside of South Africa and to create globally relevant products within and outside South Africa; • continue to be relevant to all our members, across all life-stages, with emphasis on our mature members; • maintain and enhance our marketing and communication capabilities which will be used to promote our unique PPS value proposition in our current and new markets; • enrich and exploit our Profit-Share Account uniqueness through continuous innovation; • focus on our people as talent becomes a competitive advantage in the current and post-pandemic world; and • create sustainable value and growth by making a difference through Environmental, Social and Governance (ESG) outcomes. PPS Integrated Report 2021 Strategy | 34
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