2019 Integrated Report

STRATEGIC FOCUS AREAS Focus area Why it is important Objectives Exclusive Member Proposition With an existence centred around membership, PPS creates meaning for its members by building and maintaining a PPS community where professionals can network and interact. Be acknowledged for best-in-class products and solutions. Create a compelling community experience for members and their families. Introduce exclusive community benefits over and above products and services. Digitalisation Most professionals are time- starved and technology savvy; therefore, they demand efficient and intuitive services. Develop and deploy an omnichannel sales and service experience for PPS members. Adviser Value Proposition Advisers are integral to PPS’s member relationships, which is why the Group is continuously developing tools and solutions that enable PPS advisers to engage with their clients more seamlessly and effectively. Position PPS as THE obvious brand of choice in the professional adviser community. Holistic Financial Solutions PPS products are created for the professional, with distinct advantages over similar offerings in the market. Purchasing more PPS products increases gain for the member, from aggregated Profit-Share. Responsibly build out PPS’s financial advisory services to be a holistic financial services provider. Leverage PPS’s Specialist Support Services (S 3 ) for specialised member and channel support. Alternative Revenue Streams Alternative revenue streams boost members’ Profit-Share and offer some protection against factors outside PPS’s direct control, like political uncertainty and foreign exchange volatility. It adds value to protect members against political and currency impacts by diversifying revenue streams. Broaden the member value proposition through increased access to income streams and opportunities. Grow member take-up of new products by demonstrating value to graduate professionals at different stages of their lives. Grow PPS Mutual Australia, the Group’s first off-shore business, which over time will make meaningful contributions to local members’ Profit-Share. Brand Effective brand positioning is crucial to attracting new members, especially younger professionals who need PPS products and services more than they might appreciate. Position PPS as a thought leader in the professional market. Demonstrate the value of the exclusive offering, tailored for professionals. Culture An internal culture that drives results, learning and caring is central to the PPS employee value proposition, and ultimately drives PPS’s member value proposition. Promote a high trust culture in which people feel empowered and are engaged. Inculcate a learning mindset that drives results while caring about the member experience. STRATEGY (CONTINUED) 20 | PPS INTEGRATED REPORT 2019