2020 INTEGRATED REPORT

Strategic Theme Why it is important Objectives Action Holistic Solutions PPS products are created for professionals and offer distinct advantages over similar offerings in the market. The more PPS products members hold, the more they are able to benefit from aggregated Profit-Share. To transition PPS to a mutual financial services organisation and responsibly build it to provide a holistic range of products and services for professionals. To leverage PPS’s S 3 for specialised member and channel support Unlock cross-solutioning through S 3 . Build our PPS Wealth business. Build our student strategy to support the journey from graduation to retirement and beyond. Generate leads through our data science capability. Adviser Value Proposition Financial advisers are integral to our relationships with our members, which is why we are continuously developing tools and solutions that enable PPS financial advisers to engage with their clients more seamlessly and effectively. To vest PPS as the no-brainer for financial advisers providing financial advice to professionals. To establish PPS as the financial services provider of choice for financial advisers who serve graduate professionals. To empower and add value for our financial advisers so that they can provide a consistently excellent and valuable service to our members. Unlock cross-solutioning through S 3 . Create, lead and sustain remarkable member and financial service. Grow our own brokerage, FS4P. Generate leads through our data science capability. Develop digital experiences and interfaces for members and financial advisers. Provide learning and development opportunities for financial advisers through the PPS Academy. Brand Leadership Effective brand positioning is crucial to attracting new members, especially younger professionals who need PPS products and services more than they may realise. To vest PPS as the undisputed brand and thought leader in the professional market. Build our student strategy to support the journey from graduation to retirement and beyond. Use the PPS Academy to drive member and financial adviser education as a differentiator. Build on our Group marketing and communications strategy. Digitalisation Most professionals are technology-savvy but time- starved. They therefore demand efficient and intuitive digital services that they can access at their convenience. To expand and enrich our digitalised omni-channel experience for members and financial advisers. To develop and deploy an omnichannel sales and service experience for PPS members. Build our student strategy to support members’ life journey from graduation to retirement and beyond. Develop and build our data science capability. Develop digital omni-channel interfaces for members and financial advisers. Create user-friendly processes for service efficiency. STRATEGY (CONTINUED) 30 | PPS INTEGRATED REPORT 2020