2020 INTEGRATED REPORT

In order to realise these themes in our strategic vision, we have renewed our business focus and developed a set of workstreams. These workstreams include strategy around recruitment of new members at tertiary education institutions, data science capabilities, digitalised service channels for members, innovation around our processes, further innovation around the distribution of profits to members, and more effective communication to members. Some of the workstreams supporting our strategic themes are actionable ‘bigger bets’ and these are to:  unlock cross-selling and make our MVP and our adviser value proposition unique by tapping into the resources and services of our S 3 unit;  create, lead and sustain remarkable member and financial-adviser service;  develop a boundaryless global strategy; and  grow our five new South African initiatives (PPS Short-Term Insurance, PPS Health Professions Indemnity, PPS Financial Services 4 Professionals, PPS Wealth and PPS Fiduciary Services) to break-even point. STRATEGIC FOCUS AREAS Strategic Theme Why it is important Objectives Action Exclusive MVP As our existence is centred around membership, we create meaning for our members by developing and implementing customised financial and lifestyle solutions to enrich their lives. We also aim to build and maintain an active and engaged community that enables members to interact and network with one another. To develop a great MVP and to make membership meaningful. To enrich professional lives. To be acknowledged for best-in- class products and solutions. To create a compelling community experience for members and their families. To introduce exclusive community benefits over and above products and services. Make our MVP unique through our S 3 unit. Create, lead and sustain remarkable member and financial adviser experiences. Develop digitalised omni-channel experiences for members and intermediaries. Develop a boundaryless global strategy for professionals. Further develop our loyalty and reward initiatives for members. Diversified Revenue Streams Diversified revenue streams boost members’ Profit-Share and offer some protection against factors outside of our direct control, including political uncertainty, recession and foreign exchange volatility. To create wealth for our members by growing and diversifying revenue streams. To broaden the MVP through increased access to income streams and opportunities. To support member uptake of new products and solutions by demonstrating value to graduate professionals at different life stages. To grow PPS Mutual (Australia) which, over time, will make meaningful contributions to local members’ Profit-Share. Develop a boundaryless global strategy for professionals. Grow our five new South African initiatives (Short-Term Insurance, HPI, FS4P, Wealth and Fiduciary) to break-even, which will support Profit-Share. Grow established subsidiaries, PPSI and PPSHA, so that they have serious impact in their sectors. Generate leads through our data science capability. STRATEGY | 29